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Phase I. Acquisition I
In this phase we were asked to first develop and weight a set of criteria including; performance, cost, compatibility, scalability, modularity, support, IPR and security. The next step of this phase was to determine whether to buy or build the DSS, given RM, stockholder and vendor information. I chose to buy from BASS versus Fischer or building in-house because of various factors, one being that it had the lowest cost, $680,000 versus $1,000,000 for Fischer and $1,60,000 for in-house. It also had the greatest year ROI and IRR of the three choices.
Acquisition II
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This phase is necessary because a low security rating of the BASS system that was not taken into account allowed a computer virus to infiltrate the system. The two choices were to upgrade to the latest anti-virus software, or by the DSS from Fischer. I chose to go with buying the latest anti-virus software because it provided a greater yr. ROI, 6 versus 17 percent, as well as greatest IRR, 80 versus percent. The cost was also a factor, $78,000 for the anti-virus software versus $1,40,000 for the Fischer system. This resulted in a 15% increase in cost, and ROI decreased from 86 to 6 percent. More attention should have been paid to the security factor up front.
Phase II. Training I
In this phase, we were given 4 options/strategies to train the users on DSS at 5 different locations. The options were as follows
1.Instructor-led training, one for all offices.
.WBT on the intranet.
.Training workshop at Chicago
4.Instructor-led training, train change agent at each office.
I chose the WBT on the intranet option because it offered the best results
·End user satisfaction index of 84/100 percent
·Time Line of 0/60 days
·Effectiveness index of 80/100 percent
·Users trained was 140/150 people
Training II
Here, we had to choose between two options to augment the training, and these options were
1.Instructor-led training
.Online site training augmentation
I chose the online site training because it offered the best results
·End user satisfaction index of 8/100 percent
·Time Line of 5/60 days
·Effectiveness index of 85/100 percent
·Users trained was 14/150 people
Phase III. Implementation
In this final phase, we were given 4 implementation options
1.Phased design, starting with the New York office, cost of $500,000 and 45 days time.
.Implement in the Chicago marketing dept. as part of the testing, cost of $700,000 and 50 days time.
.Implement in all the offices at the same time, cost of $750,000 and 15 days time.
4.Implement in all the offices, but have the users use the old and new system for a month before discarding the old system, cost of $1,000,000 and time of 60 days.
As a result of our choices, the sales department was able to offer better discounts to our customers, and Finke and Barry's has regained its lost market share.
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