Age Discrimination

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Age Discrimination is the topic of my discrimination paper. In my paper, I will define The Age Discrimination in Employment Act of 167. I will also explain how to file a complaint of age discrimination. In addition, I will summarize a court decision in regard to age discrimination. Finally, I will list recommendation to management in an effort to assure that the employer is in compliance with all aspects of the law.

The Age Discrimination in Employment Act of 167 (ADEA) protects individuals who are 40 years of age or older from employment discrimination based on age. The ADEAs protections apply to both employees and job applicants. Under the ADEA, it is unlawful to discriminate against a person because of his/her age with respect to any term, condition, or privilege of employment -- including, but not limited to, hiring, firing, promotion, layoff, compensation, benefits, job assignments, and training. (EEOC, 00)

It is also unlawful to retaliate against an individual for opposing employment practices that discriminate based on age or for filing an age discrimination charge, testifying, or participating in any way in an investigation, proceeding, or litigation under the ADEA. (EEOC, 00)

The ADEA applies to employers with 0 or more employees, including state and local governments. It also applies to employment agencies and to labor organizations, as well as to the federal government. (EEOC, 00)

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Complaints of age discrimination involving Department of Health and Services (DHHS) recipients and beneficiaries may be filed with The Office for Civil Rights (OCR) by an individual, a class, or by a third party, within180 days from the date of the alleged discriminatory act. The OCR may extend the 180-day period if good cause is given. Include the following information in your written complaint, or request a Discrimination Complaint Form from OCR

Your name, address, and telephone number. You must sign your name. If you file a complaint on someones behalf, include your name, address, telephone number, and statement of your relationship to that person, i.e., spouse, attorney, friend, etc. Name and address of the institution or agency you believe discriminated against you. How, why, and when you believe you were discriminated against and any other relevant information. Send the complaint to the OCR regional office or the Washington, D.C. headquarters. (EEOC, 00)

On April 1, 16, the Supreme Court, in an unanimous ruling stated that employers can be held liable, under the Age Discrimination In Employment Act (ADEA), when older workers are replaced with others who are themselves 40 years of age or older. (James OConnor v. Consolidated Coin Caterers Corporation)

Specifically, Justice Scalia, writing for the court, stated, There can be no greater inference of age discrimination ... when a 40 year-old is replaced by a year-old than when a 56 year-old is replaced by a 40 year-old. Moreover, Justice Scalia stated that Because the ADEA prohibits discrimination on the basis of age and not class membership, the fact that a replacement is substantially younger than the plaintiff is a far more reliable indicator of age discrimination than is the fact that the plaintiff was replaced by someone outside the protected class. While this holding does not provide a specific definition of substantially younger, it does affirm the federal Equal Employment Opportunity Commission's (EEOC) regulation, which prohibit an employer from discriminating on the basis of age even when all parties are in the protected age group.

The following is a summary of James OConnor v. Consolidated Coin Caterers CorporationPetitioner James OConnor was employed by respondent Consolidated Coin Caterers Corporation from 178 until August 10, 10, when, at age 56, he was fired. Claiming that he had been dismissed because of his age in violation of the ADEA, petitioner sued in the United States District Court for the Western District of North Carolina. After discovery, the District Court granted respondents motion for summary judgment, and petitioner appealed. The Court of Appeals for the Fourth Circuit stated that petitioner could establish a prima facie case under McDonnell Douglas v. Green only if he could prove that

1. He was in the age group protected by the ADEA;

. he was discharged or demoted;

. at the time of his discharge or demotion, he was performing his job at a level that met his employers legitimate expectations; and

4. following his discharge or demotion, he was replaced by someone of comparable qualifications outside the protected class.

Since petitioners replacement was 40 years old, the Court of Appeals concluded that the last element of the prima facie case had not been made out. Finding that petitioners claim could not survive a motion for summary judgment without benefit of the McDonnell Douglas presumption the Court of Appeals affirmed the judgment of dismissal.

The ADEA prohibits discrimination on the basis of age and not class membership, the fact that a replacement is substantially younger than the plaintiff is a far more reliable indicator of age discrimination than is the fact that the plaintiff was replaced by someone outside the protected class. The judgment of the Fourth Circuit is reversed, and the case is remanded for proceedings consistent with the opinion. (James OConnor v. Consolidated Coin Caterers Corporation)

Accordingly, I recommend the following in an effort to reduce or eliminate age discrimination

ɨ Recognize age bias and discrimination as the pervasive, escalating issue it is.

ɨ Do an audit to assess your organizations culture. Find out how employees feel about older workers and how those feelings manifest themselves in the workplace. Messages often emanate from the CEO and are picked up by managers and supervisors.

ɨ Re-think attitudes about older adults in your workplace.

ɨ Initiate a dialogue between managers of different departments regarding age discrimination. Discuss the issue at appropriate professional organization meetings to find out how other businesses are dealing with it.

ɨ Review and, if necessary, revise policies, training programs, recruiting methods, job designs, and evaluations to eliminate discriminatory language and/or implications.

ɨ Expand preventative training on age bias.

ɨ Spend less time documenting defenses against potential age discrimination lawsuits and more time preventing or minimizing them.

ɨ Tap into agencies and networks that involve the older adult population.

ɨ Develop community relations programs to support services for older adults in the community as part of your company or organization's agenda for being a good corporate citizen.

ɨ Build moral and higher productivity by demonstrating to older workers that they are valued and appreciated.

REFERENCES

Equal Employment Opportunity Commission. Facts About Age Discrimination United States Equal Employment Opportunity Commission (EEOC), 00. http//www.eeoc.gov.html

Find Law for Legal Professionals http//www.library.lp.findlaw.com

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Post Femminism from a perspective

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Men's fear of women has caused them to portray women in two specific archetypes and continued to compare women in such a fashion because the majority of their writing was written by men for other men. Thus was born an unspoken tradition amongst men to portray women as weak submissives and/or seductive, evil succubi/monsters such as Lilith, and is the result of men's fear of being controlled.

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Psychologically, a man may be willing to have sex, but if the woman is not, the denial of sex perpetuates a breach in the male ego. The male response to this rejection is fear and anger, and in order to find a solution to the problem, the male reacts by finding excuses for his superiority. Believing that if he is superior and that the woman is weaker and inferior, then whether or not the woman is willing will now be unimportant and inconsequential, as far as the man is concerned.

A woman's place in the world has been a sad story for much of the history of the human race, and it was only recently that the tables turned. Women in western countries are now given equal rights with men. Unfortunately, in much of the "Third World" nations, women are not treated with the respect they deserve. For example, in many Muslim countries, women are forced to hide their faces behind veils when in public. I can imagine myself in this situation, and I can imagine how horrible and degrading it would be to have to live like this. Women all over the world should be able to display their natural beauty and femininity, through revealing their face and body to men, and through being allowed to be the best woman they can be. It's all very well that women have been granted the right to cook and clean and look after children, tasks all women enjoy, but we should be allowed to wear minimal clothing while we do so, so that we can better fulfill our other main task of pleasing men.

As a woman, I am a firm believer in equal rights. Having experienced sexism and discrimination in the work place first hand, I support the idea of a free and fair world, where people of all sexes, sexualities, colours and creeds can co-exist. However I think it is silly of me to assume there are not some jobs women are better suited to than their counterparts. Jobs such as cooking, cleaning, and the sex industry, should of course be left to women. Men on the other hand, as we all know, are better suited to the more important jobs that pay higher.

Another facet of me as a woman is my body. I believe my body is an important part of what makes me a woman, and should be offered to men at all opportunities. I also think the monthly cycle of my body is a beautiful thing. I know that being a woman, I am often overcome by fits of irrationality and weakness, and I think all women are secretly ashamed at how much we bitch and whine about assorted conditions such as period pain and pregnancy. The female body is a beautiful thing; not only is it designed perfectly for being fucked, but also it is handily expert at tasks such as cooking, cleaning, looking after kids, and other menial tasks that men are too important and busy to bother with.

Being a woman, the only thing I can do that a man

can't is have a child. I recognise that if I do choose

to have children, the man who knocked me up is in

no way responsible, and I must bear the penalty of

being a dirty slut on my own. It's better than I

deserve anyway. Child-birth is important to me

because it is one of the few things that allows a

woman to experience life as a man. It is a little

known fact that during pregnancy, women double

their ability (as a result of being "two" people),

making them almost half as good as a man, and thus

when we are pregnant we should be counted as

responsible for doing twice as much work as before.

This means pregnancy is a gift to us, because we can

better alleviate the man of boring tasks so that he can

have a well-deserved rest, perhaps going to the pub

or golf club more often, or spending more time having

sex with other younger women.

One of the thing's all women crave is the compliment

of a man. Nothing in the world makes me feel as good

as when a man indicates his satisfaction by grabbing

my ass or tits, I just wish they would do it more often.

But I know I'm a stupid ugly woman and when men

ignore me or beat me up it's just me getting what I

deserve. I actually don't mind when men beat me up

or ignore me, I'm smart enough to recognise that I'm

just an object for their pleasure, them being the superior race.

So often the problems in the world are caused by misunderstandings between men and women. This is why I believe all women should unite, and help explain to the men how the best way to let us know our place is to either bash us around until we understand, or indoctrinate us into the pleasure of having a man come in our mouth.

From a woman's point of view, it's not so obvious that our purpose in life is to serve men. This is why we often complain about things. However, most women, except the stupidest, oldest, and ugliest, eventually will adjust to their correct role after they're been bashed about a bit by a man.

On the topic of age, it is very important to me as a woman to always look young and sexy for a man. When I am too old to remain attractive to a man, I will be very sad I can no longer serve a man in a special way, but I will be happy too, that I can now devote the rest of my life to the duties of cleaning, cooking etc. I use make-up to make me less ugly because looking beautiful means men will bless me by ejaculating their wondrous fluid inside or on me, and reminding me of how fortunate I am to be granted the honour of serving men.

I always try to look my best for men, and I think all women should do the same always, and girls who don't wear make up should be forced too. It is for this reason that I believe all girls should learn to put on make up from the age of 5, and training for tasks like cooking and cleaning should practiced from the age of . I strongly believe education of any other sort should be left to the more capable men. Even physical activities it is not important for women to undertake. We don't need to be strong; if we get fat we should just be less greedy and eat less. It is a well known fact that women shouldn't feel any need to eat at all unless we are possessed by a demon or mentally ill and undeserving of life.

In conclusion, our world still has a long way to go before problems with sexism are ended. Only when men realise how much help we need, and give us the aid we need to know our place in the world, will we be truly happy. This is why all womankind should unite in the tasks of encouraging men to share the joy of ejaculation onto the face, and to show us how accustomed we can become to the tasks of cooking, cleaning, and pleasuring a man. Only when women and men learn these lessons will sexism the likes of that practiced by the dirty Muslims be eradicated once and for all.

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BMC - Control

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4.Backup and Recovery Options

BMC Backup Procedures

BMC starts at system boot time and runs 4x7. Software is backed up during the normal nightly OS backup, which begins at 00 hours, system time.

The Oracle databases are backed up during the normal Oracle hot backups and begin at 005 hours for production each night.

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All backup data is copied to tape beginning at 0800 hours system time the following morning for normal distributions including offsite recovery.

Recovery Procedures

There are five (5) pieces to the CONTROL-M product and they are listed below including impacts if any

Citrix Applications

·EMGUI EMGUI is used to monitor the active scheduling environment. It enables the campus to modify the active environment ie, rerun or delete a job. Scheduled jobs will continue to execute but the campus will be unable to view and monitor the processing. Log information and job history is continuing to be collected during this failure. If failure occurs contact the CMS help desk for resolution.

·The campus-scheduling administrator for job setups, defining calendars, and scheduling tables etc uses CTM DESKTOP. If the CTM DESKTOP fails users cannot create new or make perm modifications to job calendars, tables, etc. This would not affect pre-existing job definitions or job schedules all pre-existing processes would execute as defined.

EM Server EM Server is the service that communicates with the EMGUI and DESKTOP. If for any reason that service is not operational, the above noted functions of the EMGUI and DESKTOP would not function.

CONTROL-M Server CONTROL-M Server is the engine that drives all scheduling activities. If this service should fail no jobs would be executed. The campus could still create new jobs, make permanent changes to existing jobs, (etc), but no jobs would execute through the CTM server until service was re-established. If the CMT server is down for extended period time, the campus may consider running outside of CTM.

CONTROL-M Agent CONTROL-M Agent is the interface between CONTROL-M and the application you are processing. If the CONTROL-M Agent fails the campus will be unable to execute jobs in that application.

Option for PeopleSoft configured for specific database instances. If the option fails the campus will no longer be able to run jobs thru CONTROL-M on the database instance. Jobs in execution at time of failure will attempt to run and will end at "notok".

If any of the above scenarios occur, campuses should report the problem to the CMS Help Desk.

4.Trouble Shooting

When troubleshooting BMC problems, please refer to the CONTROL-M Desktop User Guide and CONTROL-M/Enterprise Manger User Guide, as posted to the CMS website at http//cms.calstate.edu/T_MRpt_JS_Security.asp

Description of ProblemSteps to Take Toward Resolution

BMC/CONTROL-MOperator is unable to access Control- M and has no response from system.1.Log into the Citrix server .Launch ESC Gui application .Log into EM 4.Select file Open View point5.Select all jobs in the new window6.Select tools Order/Force7.In new window select test job8.CONTROL-M = the CONTROL-M to be tested.Table = Table with test job10.Job = the test job itself11.Click order1.Watch for job to run1.If it turns Green all is ok and BMC is operational.14.If it turns Red a CMS help desk ticket should be opened. Refer to section 4.5 (Problem Management Procedures) for information that must be provided to the help desk when opening a ticket.

YOUR TERMINAL SERVICES TEMPORARY LICENSE WILL EXPIRE IN 14 DAYS. 1.Open REGEDIT.EXE. On your Windows desktop click "Start" and then "Run". Type REGEDIT.EXE in the open field and hit enter..Find the following registry entry HKEY_LOCAL_MACHINESOFTWAREMicrosoftMSLicensingStore.Remove any LICENSE0000 and LICENSE001 entries in the Store folder.4.Reboot the PCAfter completing the steps above and rebooting the PC the license message should be gone. If the same problem appears notify the CMS help desk for resolution.

Error MessagesRefer to the CONTROL-M/Enterprise Manager User Guide, as posted to the CMS website athttp//cms.calstate.edu/T_MRpt_JS_Security.asp

4.4Change Management Procedures

Each campus is responsible for notifying CMS/Unisys via a CMS help desk ticket for any changes to nightly processing schedule. Changes to your environment must go through the Change Management Process. For example, if you change a job dependency, job run time, create a new job, or make any other change to the environment after it has been turned over to Unisys to monitor, the change MUST go through the Change Management Process with a new Job Definition Form submitted via the CMS Help Desk.

Unisys shall monitor CSU-provided schedules including job initiation and job completion as agreed upon via the change control procedure. Unisys will develop and document specific change management procedures, which cover scheduling, setup, dependencies, initiation, and recovery processes. Unisys shall be responsible for adhering to campus-defined documentation concerning job recovery/restart procedures. Unisys will provide batch-processing support for CONTROL-M 4 hours a day 7 days a week.

Please see the document Change Management Procedures, as posted to the CMS website at http//cms.calstate.edu/T_MAccessTechEnv.asp

4.5CMS Help Desk Procedures

The CMS Help Desk should be contacted whenever there is a problem using BMC/CONTROL-M.

The CMS Help Desk may be contacted via phone, email, or through opening a Help Desk ticket directly through the CMS Help Desk tracking system.

Standard Business HoursAfter Hours

Monday - Friday700 AM - 700 PMMonday Friday700 pm to 700 amand Weekends

(56) 51-HELPcmshelp@calstate.edu(56) 51-HELPcmshelp@calstate.edu

Documents outlining the CMS Help Desk Operations are posted to the CMS website at http//cms.calstate.edu/T4_MHelpDesk.asp

4.6Problem Management Procedures

The purpose of Problem Management Procedures is to ensure that management is aware of any problems affecting the production environment and that prompt and timely action is taken to resolve the issue and provide a means for allocating appropriate resources to ensure maximum systems availability and end-user computing services.

This procedure outlines the workflow and accountabilities related to managing resolution of a problem and appropriate problem escalation, no matter where the identification of a problem originated. A problem is defined as an operational, environmental, network or application related deficiency that causes the respective system not to function as it was originally intended or designed. A production problem, by definition, means that the application, system or systems component is not operating as it is designed to, and may potentially have impact to business operations and/or service level agreements, therefore it must be addressed with a high degree of urgency and focus.

The CMS Help Desk system is to be used to document and manage the resolution of any problem affecting or potentially affecting the production environment. The CMS Problem Management Procedures are located on the CMS website at http//cms.calstate.edu/T_MAccessTechEnv.asp

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The divine wind

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Leaving Early

by Natalie Murray

Ana drew straight from the heart. Not stopping between each stroke to examine the process, or muse over every detail. The white paper was becoming dark and confused as the charcoal leapt onto it creating a scene of despair and misery. In the distance was the city. The brutal, uncaring city. In the foreground sat a girl, alone on the train tracks. Her head hung low and her arms wrapped around her legs, attempting to block the violent cold wind. Ana had been drawing for forty minutes, sprawled on the luxurious Italian rug, while her therapist remained, austere, in her reclined arm chair, filing her impeccable manicure. The hour session had almost finished. This week, like every other, nothing substantial had been achieved. Ana remained silent and distant while the therapist, now accustomed to Ana's manner, prodded every so often, but mostly stayed silent.

"What is that, that you're drawing, Ana?" queried the therapist. Ana remained silent. Absorbing herself in her drawing.

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Whether it was the misery of the black charcoal drawing, the dissonant, humming music or the cloyingly sweet smell of carnations that made her feel dizzy, her entire body slumped, hard against the rug, her head landing with a loud thump. Memories came rushing into her mind engulfing her entire body. She trembled from the thoughts and prayed to be awoken from the nightmares.

She was young again, probably ten. Ana and Kristen sat on the playground planning their weddings, tracing long flowing white gowns in the sand with sticks. Then - she couldn't remember the day it happened a stone rolled in front of their futures. The sticks were dropped along with the dreams and they started planning their funerals instead.

Kristen wanted a yellow dress and an ebony casket to carry her to eternity. Her family laughed when she bought the yellow dress. They told her she was crazy to buy a formal dress before she even had a date. They didn't understand that Kristen was buying her shroud. Kristen's yellow dress hangs figureless in her wardrobe while she lies in a white gown like a child taking first communion, a white prayer book pressed in her hands, the stiff lace scratching her for eternity.

"Tell it to stop. STOP!" howled Ana. The therapist called security. Ana was thrown into a rage of violence, her body a contorted entity, thrashing itself into the glass coffee table. The table toppled under her weight, smashing into a thousand pieces of glass which scattered into the plush rug.

She could feel her spinal cord etched into the unyielding floorboards. Her arms were taut, held hard against the floor. A strange sensation engulfed each nerve, following the path to her brain where they released a flood of memories, forcing Ana to recoil and drown the rigidity of her body. She lay now, feeble, sobbing like a baby. Her mind endlessly replaying the images of the night. The night that Kristen died.

It was almost midnight. Only forty minutes now until it would all be over. They had planned for this for months and now, in just a few short moments it would be done. It would be over. Nothing would change it; it would be irreversible, final.

The faint light from their torch supplied little light. Its illumination attracted the fire flies which darted aimlessly in the cold night. They could see the train tracks now, only a few metres from the edge of the bush. The train was not in sight. They were in luck. They would have enough time. They approached the train tracks, superficially content and at ease. Their voices sounding desperately happy, like people laughing when all they really wanted was to cry. Inside, their hearts and minds were screaming. Crying out to the world. But no one would listen. No one could hear. Ana and Kristen covered themselves in the thick, woollen blankets, their long coats not sufficient to block the cold winds. They were both silent now, fearing that conversation would distract them from the task ahead. They both knew what they needed to do. There was no need to talk. No need to reveal to each other their unsettling feelings.

Kristen lay down on the train tracks. The coldness of the metal pierced through her blanket and coat, reaching her back with a painful sting. Ana grabbed the rope which she had thrown on the ground. Her hands were trembling as she grasped her best friends bare wrist. It was cold to touch. She could feel the hairs on her arm, erect. She tightly wound the rope round her wrist, adjoining it to the train tracks. She checked her watch, it was ten to twelve. She had better hurry. She gripped Kristen's other wrist, placing it on a cross bar of the tracks. She could sense the resistance in Kristen's arm. Battling with the force with which Ana was tying it to the tracks. Ana lay now, just metres from Kristen. She was able to tie one arm, loosely, to the tracks. This would be sufficient. It would keep her in place. Now they lay there, just the two of them, Ana and Kristen. They finally felt free and boundless. They felt afraid and unafraid.

In the remote distance, probably hundreds of metres away, the steady sound of the train, come drumming closer and closer. Its wheels, clocking the distance through the desolate land. The night, until now, was peaceful. The land had slept since the sun had descended. Nature was still, seemed ageless, attuned and perfect. It didn't take long for man to disrupt the accord. Already, trees thrashed against the impact of the trains speed, creatures awoke, their eyes illumed and startled. They ran off into the scrub, into the night, away from the train, away from man.

Ana and Kristen both shut their eyes, the headlights from the train intolerable. It was closer approaching, the beams of light drawing nearer, more intense, while the dissonant beating of the engine and wheels was slowly becoming an echo, dying away. Taking its place was a piercing shrill, as the wheels began grinding the tracks, the train slowing. Sparks flew through the night, more aglow than the fireflies darting aimlessly in the distance. It was nearing close now, slowing but still moving at a deafening pace. Ana was aware what was happening. Keeping her eyes tightly shut she tugged at the rope, freeing herself from its hold. She rolled now, closer to Kristen, closer to the train. Untying Kristen would take too long, so they lay, trembling, praying the train would reach them. It did. It reached where they lay, then came to a halt.

It had been twelve months now since the operation. A broken jaw, crushed ribs, multiple fractures, second degree burns, ruptured muscle and ligament speech impairment, breathing difficulties, brain damage, permanent scarring Post Traumatic Stress Disorder. Depression.

Ana was lucky. She lived. The memories were still there. They would haunt her forever. She lived with them, dreamt about them, went mad because of them. But as she walked out of therapy that day, she held her head high, for the first time. She had discovered life, that she was not perfect, nor anyone else, and she had discovered that hope was finally more tangible to her than despair.

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How might the marketer of a Small to Medium Enterprise (SME) in the engineering sector use Internet technology in a marketing strategy?

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There are many advantages of using Internet technology in a marketing strategy. The Internet offers potential customers three major benefits. The first is convenience. With the Internet, customers can order products any time of the day and from any location. Secondly, customers can find lots of information about companies, products and competitors without leaving their office. Due to this increased information source, objective criteria such as prices, quality and performance can all be compared much easier. Finally, with online services customers don't have to face salespeople or open themselves up to persuasion and emotional factors (Kotler, 17). The Internet also offers benefits to the marketer. Quick adjustments to market conditions, lower costs, relationship building and audience sizing are all advantages that marketers can use when considering a marketing strategy. Therefore, marketers will be able to find, reach, communicate and sell over the Internet. Both large and small firms can use online marketing. Therefore SME businesses will be able to gain the benefits of using the Internet. Online marketing has no real limit on advertising space with costs being significantly lower than that of print and broadcast media.

Given the online marketing opportunities, companies have to decide how to go online, with what products and for what audiences. There are four main ways that marketers can use Internet technology. However, not all of these methods can be used by SMEs. Some of these methods involve costs that some businesses may not be prepared to meet.

An 'electronic storefront' can provide descriptions of the company and its products. It can be used as a catalogue, describing the company's products and features along with the company's news and financial standings. It can also offer the choice of placing an order. Product sales on commercial online services are between $100 million and $00 million each year (Doyle, 00). Getting potential customers to visit the electronic storefront is the most expensive of all the processes required. Customers can be attracted through e-mail, mailing lists and magazine adverts to name but a few. For companies to be successful at this, they must continually update their home pages to keep them fresh and exciting. This however involves time and expense, a factor that some SMEs may not be in the position to give.

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SMEs can however gain valuable advertising and credibility by participating in forums, newsgroups and bulletin boards that appear on the Internet. Here, the company's participation may increase their visibility also. To participate in these aspects of Internet use, subscribers' incur only a minimal cost and can get maximal publicity. An engineering company could particularly benefit from such use of the Internet because the business it is in is one of knowledge and understanding. If a company can give a good solution to a particular problem and offer its services to help out with it, then this will impress potential customers who are also participating in the forums. This along with the low cost incurrence that this type of Internet use affords is a good way that a SME in the engineering sector could gain credibility and with it customers.

Placing adverts online is another way that the Internet can be used. Due to the fact that the Internet is available to such a wide audience, SMEs can gain valuable advertising from such sources. This again is not as expensive as advertising in a well-known magazine or newspaper and the potential to attract more customers is much greater.

Perhaps the best way that SMEs can use the Internet is by offering customer support and a way for potential customers to be able to contact the company with any queries, requests or even complaints. This is most easily done through e-mail. This can then enable customer support representatives to respond in a very short period of time. Having gathered names and e-mail addresses of potential customers, SMEs can then send out periodic or special information in order to maintain a sense of relationship marketing. If there is continuous contact between a customer and a company, when that customer needs something done, the first company that will spring to mind shall be the one that has kept them informed of their prices and services. E-mail affords a SME company that ability to keep in contact with potential buyers and advise them of their services without incurring the great costs that come with maintaining a web page. For e-mail to be successful however, the company must have a large database of potential customer information otherwise they will not be able to reach them.

Advertising and attracting potential customers to a particular company is not the only way that Internet technology can be used. SMEs can use the Internet to keep track of competitors and gain information about customer's requirements. An SME in Europe might come across a successful SME in the US and wish to keep track of its policies and methods. By doing this, the company can then apply the same principles and attract regional customers that want a company that is close at hand.

The Internet is a large space for advertising and informing customers on a companies products and services. It is a resource that is available to many and for this reason it is important to use this technology. The degree at which a company may choose to use the Internet is not always the same. SMEs will try and find the most cost-effective method of advertising and this is E-mail. Creating a web page is probable too costly for such companies and may not be required, especially for an engineering company. In this instance, credibility is the key, and this can be gained through Internet forums and newsgroups. A different use of the Internet that marketers can make use of is keeping track of competitors and researching ideas. Due to the fact that almost every company has some information about itself on the Internet, competing companies can keep track of them and attempt to come up with a competitive strategy.

Please note that this sample paper on How might the marketer of a Small to Medium Enterprise (SME) in the engineering sector use Internet technology in a marketing strategy? is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on How might the marketer of a Small to Medium Enterprise (SME) in the engineering sector use Internet technology in a marketing strategy?, we are here to assist you. Your persuasive essay on How might the marketer of a Small to Medium Enterprise (SME) in the engineering sector use Internet technology in a marketing strategy? will be written from scratch, so you do not have to worry about its originality.

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Paddy Clarke

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The novel Paddy Clarke Ha Ha Ha has no authorial presence at all, yet the reader gains a richer understanding of the situation than Paddy or any other 10-year old could ever have. With regard to the parent's break up, how does Doyle achieve this? There are many factors which suggest how Doyle has succeeded in creating a triangular relationship between himself the reader and the narrator Paddy Clarke so that the reader has a greater awareness of the predicament that Paddy is in. Doyle's achievement is how he alternates the poetic and realistic without once lapsing into stream-of-self- consciousness; the only way we - as readers can tell its written by an adult, is by the spelling. We see the violence in Paddys life peripherally; Doyle tells us nothing more than what the child sees and comprehends. One of the reasons for Roddy Doyle's success lies in creating a realistic and convincing character for a 10-year old child. He does this by his clever use of language, and also in how he arranges his sentences to convey deep emotion and feeling than any emotive language could "He'd hit her. Across the face; smack. I tried to imagine it. It didn't make sense. I'd heard it; he'd hit her. She'd come out of the kitchen, straight up to their bedroom. Across the face." P10 In this instance, Doyle has used short and evident sentences, to invoke a feeling of awe and confusion. The short sentences represent how Paddy is dumbstruck and lost for words, shocked by what he's heard this is also highlighted when he says here; "I tried to imagine it. It didn't make sense." Here, he also emphatically uses onomatopoeia "smack," which adds to the sense of fearful respect and also Paddy's child-like interpretation of events. Repetition is used here "Across the face" heading his oft-repeated amazement. Another example of how Doyle uses repetition can be seen on pages 15 and 154 "I waited for them to say something different, wanting it - ……Only now, all I could do was listen and wish. I didn't pray; there were no prayers for this…. But I rocked the same way as I did when I was saying prayers….I rocked - Stop stop stop stop ." Doyle uses repetition to show Paddy's anxiety, when he repeats 'stop'. Here, Paddy is mentally commanding his parents to stop in desperation, as he thought he had done on page 4 " - Stop. There was a gap. It had worked; I'd forced them to stop." He believes that he has the power to make his parents stop arguing, as shown on page 4, but realisation dawns when he repeatedly tells them to stop on page 154, and it doesn't work. This reflects on the fact that Paddy Clarke is a child, and his inability to restrain his emotions is a facet of his youth showing through. Another childish aspect throughout the book is how Paddy like other children at that age would spouts offhand irrelevant knowledge that's he's picked up from class or elsewhere "Snails and slugs were gastropods; they had stomach feet…. The real name for soccer was association football. Association football was played with a round ball on a rectangular pitch by two sides of eleven people…... Geronimo was the last of the renegade Apaches…… I learned this by heart. I liked it." Readers can relate to this, as we can all remember when we'd learnt something that we'd found particularly fascinating at school or the library, and recited it all the time, thinking we were clever. Another reason why the reader of Paddy Clarke Ha Ha Ha has a higher understanding than is simply because the adult audience has more experience in family issues from our own experiences. We can see the violence in his life superficially; we are told nothing more than what the child sees and comprehends. A good example of this can be found on page 5 "Ma said something to Da. I didn't hear it…. I looked at ma again. She was still looking at Da. Catherine had one of Ma's fingers in her mouth and she was biting real hard she had a few teeth but Ma didn't do anything about it." Here, Paddy has given us an insight to the emotional turmoil that exists in the family, but Doyle again has not used any emotional adjectives to show this. We can interpret what is happening from his parent's actions, which justifiably speak louder than words. Paddy's mother is staring at Da, waiting from him to answer, and the baby is biting into her finger, hard as Paddy says. We can tell that Ma is angry as her husband is not speaking to her, not by Doyle describing her anger but by the fact that she pays no heed to the pain that the baby is calling her such is the animosity that exists between the couple. Paddy cannot see this, and is wracked by confusion. This is shown a few paragraphs later "Ma was getting out of the car. It was awkward because of Catherine. I thought we were all getting out, that it had stopped raining. But it hadn't. It was lashing." We can see that Ma patience has been tested and, in her ire, she leaves the car. Conformation that Paddy does not understand is sealed when he asks " Has she gone for s?" His father doesn't reply, the silence filling the void between him and Ma unbeknown to Paddy, whose innocent question remains unanswered. We are able to read between the lines, and by doing this we can detect the silent turbulence, unlike Paddy whom is the story's narrator. Paddy Clarke Ha Ha Ha is written in the first person, and is therefore devoid of the authorial omniscience and intrusiveness that would allow Doyle to relate to the reader. The fact that the story is set in a first-person narrative - with a bewildered 10-year old as the narrator - allows us to fill the gaps in Paddy's mind, and we can connect with Doyle's imagination - and in doing this he has effectively succeeded in creating a realistic world through the eyes of an imaginary child. When reading, the reader and Paddy develop a symbiotic existence, where Paddy is necessary to allow us to see, and hear and act as a viewpoint into his world, and our superior comprehension can observe the underlying tension that ultimately culminates in the parent's divorce. Roddy Doyle writes potent novels, rooted in working-class experience. His first three novels, known as the Barrytown trilogy, focused on the Rabbittes, a family of eight whose lives are a mixture of high comedy, depressing poverty and domestic chaos. The novel Paddy Clarke Ha Ha Ha explores with remarkable subtlety the development of a small boys empathy, as he simultaneously masters language and discovers a new understanding of pain. Written almost entirely in dialogue, his books are full of slang, colloquialisms, and vulgarisms. In the past, Doyles raw portrayal of working class Ireland has received as much censure as praise in his native country. Ive been criticised for the bad language in my books--that Ive given a bad image of the country, said Doyle. The authors own view is that his job is simply to describe things and people as they really are. In Doyles world, the lives are tough, and the language is rough, but beauty and tenderness survive amid the void of bleakness. All quotes are taken directly from the Minerva publication of Paddy Clarke Ha Ha Ha.

Please note that this sample paper on Paddy Clarke is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Paddy Clarke, we are here to assist you. Your persuasive essay on Paddy Clarke will be written from scratch, so you do not have to worry about its originality.

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Orientation at a Glance

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Going through all the admission process well and finally getting admitted at KCM was a dream come true. And finally the day came when we had to leave for a two-day orientation program. We were scheduled to leave on Friday morning i.e.15th august '0.to our destination Dhulikhel.

We reached the college by 60 Am and boarded the buses, and left for Dhulikhel at about 700 Am. We reached Dhulikhel Lodge Resort at about 800 Am. We were allotted rooms and after that we had our breakfast. Then we headed towards the conference room.

Well it was the start of Day one at the orientation. After we were seated one of our seniors introduced us to need and importance of the orientation program of this sort. He told us that the key objective of this program was to prepare us to take maximum benefit from the BBIS program. In order to achieve this objective, the program specifically aimed

1)To make us understand the growing importance of studying the areas of management and information systems/technology in today's competitive environment.

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) To explain to us that the programs at KCM have been designed to help

us become competent and effective professionals and equip us with sound academic background for higher studies in areas of management and information system/technology.

)To share our expectations and those of KCM's in order to develop an

effective learning environment and to orient us with the learning approaches to take maximum benefit from the academic program we have joined.

4) To make us understand the significance of team work for better

productive results.

5)To help us learn how to manage our time effectively for better

performance in our studies.

After this brief introduction of the aims and objectives of the orientation we started with the introduction of KCM students of BBIS 00. The method and idea of the introduction was quite unique and innovative. Here we did not introduce ourselves but the person next to us. We were given a panel of five questions, which we had to answer. After that we exchanged the answers with each other, asked about each other's interest etc, and introduced him/her. I really enjoyed this part of the session.

After the introduction part at about 1100 am we had an interesting lecture on " Learning How to Learn in Class" by Dr. Dinesh Pant. He told us that the purpose of a college class is to advance our learning in that course. We were explained that now we are adult students and so we need to be more sincere in our behavior and in class as well. We were briefly explained the points to be followed in our tenure at KCM. The points were

1)BE PREPARED

Here we were explained what preparations are to be done a day before the class begins. We were told about the basics of going through the lessons to be taught the next day. We were told to be organized and believe that class is a job, and that we have to show up ready and able to work. We were given tips to maintain our notes prepare lists f problems, get them cleared within the class and keep reviewing our previous works, so that the facts learned in last class is stored in our memory.

)BE ACTIVE

Here we were explained that being active is the motto of the second set of behavior. It offers a guideline for our approach in the classroom.

We were given tips on how to write notes, mark important points, develop the idea of recognizing things which are important and which are not.

Altogether the lecture was full of useful and learning ideas, which is necessary for every student to follow to excel in life.

After the lecture by Dr. Pant we had a tea break for about 15 minutes and after that we had yet another informative lecture on "Information System What and Why?" by Mr. Shashi Sijapati. He very nicely and elaborately explained us about the role IS/IT plays in any kind of business firm. He helped us clear all our doubts about the importance of studying BBIS and bridging the gap between a manager and an engineer i.e, management department and technological department in any firm. He very minutely explained each and every step where IS/IT help in flourish of a business and presentation done by him was very impressive.

At about 45 Pm we left for our lunch. not to mention it was delicious and we enjoyed knowing each other well at the course of having our meal.

After lunch, we had a welcome speech by Dr. Shankar Sharma, chairperson, KCM and a brief round of introduction of students.

Now we had two senior students from the first passing out batch of BBIS sharing their experiences with us. They cleared our doubts about job prospects for a BBIS graduate and also assured us that if we are focused and determined we can come up any challenge while going through the BBIS program.

After the tiresome day there was something very exciting waiting for us. It was the management game. We were already divided into six groups and now each group was to make an Eiffel tower with straw and pins. From each group a person was chosen as a member of the jury. I was one of the members of the jury, the groups were judged on the basis of their capability, teamwork, planning, managing, beauty, stability etc. and with the presentation of why one lost and why one won, the day's work ended and we headed for our dinner at 845 Pm.

After dinner we went for a sound sleep, as we had to wake up early in the next morning.

Next morning we woke up at 400 Am and got fresh. At about 40 Am we left for a nearby hill to see the sunrise. This was the most tiring job to do. But we reached the top. It was adventurous and exciting and tiring as well.

We returned back to the lodge at about 645 Am and then we got fresh and had our breakfast.

We started the day's work at about 00 Am with a very interesting and informative session with prof. Shreedhar Lohani and Mr. Sajag Rana. Here we analyzed our character with very interesting quizzes. Most of us appeared to be aggressive and impatient personalities and so we were taught how to overcome hypertension and over excitement. We also had other quizzes and English related short tests, which helped us to analyze ourselves well. We were taught the tactics to be used while writing paper and the method to write review of a book or a movie.

Then we had a report on analysis of group behaviour strength and weakness by our seniors.

Lastly we had chance to listen to our Dean. He explained us the KCM culture and Evaluation system in detail. He briefed us with importance of punctuality, code of conduct and most of all to have VISION IN LIFE. He with very good examples explained us how hard work and pain repays in our course of life. His words were very inspirational for all the students as all of us are determined to achieve not only goals but high goals in life.

As I conclude the feedback, I feel that altogether the orientation program had been quite informational and inspirational. It has fully prepared me for my tenure not only at KCM but life ahead.

Please note that this sample paper on Orientation at a Glance is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Orientation at a Glance, we are here to assist you. Your cheap custom college paper on Orientation at a Glance will be written from scratch, so you do not have to worry about its originality.

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