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Introduction
Indian textile industry shows a growing shift in the recent years towards the adoption of pollution prevention measures due to the growing international pressure of Eco-friendly products. The government of India in its policy statement for the abatement of pollution has laid down a specific thrust on the proportion of pollution prevention. According to the Indian minister of textile, the Indian textile industry should improve the way of production towards environmental friendly solutions. There is a great potential for instituting waste minimisation and pollution prevention measures through the adaptation of the cleaners technologies/process changes in most of the polluting textile industry sector.
The project was initiated with the objective to study and monitor the market situation in India in the field of cleaner production technologies mainly in the textile industry sector. The assessment of the market potential for the mentioned technologies is thus the first objective.
Secondly, according to the profile of the participants it is intended to develop individual strategies for market penetration with an individual assessment of opportunities for the respective companies services and technical applications (Market entry strategy). Due to funding of the project received from the Asia-Invest program of the European Commission service can be offered for a relative low participation fee. So the whole project is very interesting especially for small and medium sized companies.
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Another important aim is the promotion of co-operation agreements (which can be one possible form of engagement in India) between European and Indian enterprises of the mentioned sector and hence the improvement of Indian-European business relations with the intention to strengthen the transfer of technology and to enable both sides to benefit from reciprocal transfer of knowledge.
Benefits for European participants
The outcome of a Market Place Monitoring activity will be a sector-specific report tailored to the needs of the group of participating European companies. The key subjects of a Market Place Monitoring report are
short description of the target countries in form of country studies,
description of the monitored market, evaluation of market potentials and interesting business opportunities,
examination of the competitor situation,
search for target customers and key accounts,
description of legal import - export frameworks and potential impediments,
listing of possible forms of co-operation with local partners, depending on business and product types
With these results the participants are able to judge their own chances and abilities for a possible market entry in Asia.
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