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Issue: Actual event with University name changed!
Northern University was granted a license for a public radio station with specific goals. The radio station did not succeed where the specific goals were concerned. There were no written specific job descriptions or feedback system for volunteer performance and the Director was not qualified enough to develop one.
When the university was granted a license for a public radio station, the goals were clear. One goal was to provide quality noncommercial broadcasting emphasizing local and national news as well as some music. Not enough funds were available to provide employment for a professional staff. Therefore, they were to temporarily recruit volunteer students and faculty members until such funds could be offered. This would also develop professional announcers. The problem with this was the lack of written job descriptions. There was also a problem with the Organizational Structure of the Station. These issues need to be addressed and repaired to succeed. The university radio station offered few full- time paid positions that were not well developed for the radio station requirements. The students volunteered to get training and experience to help them shift into media careers. The faculty members volunteered to gain new experiences or because they enjoyed certain kinds of music. The program Director had to many responsibilities and not enough experience and knowledge to do the job correctly. The radio station also recruited many volunteers to perform different duties and job descriptions than they were to fulfill. The Program Director should not have been in charge of so many tasks that he was not good at doing or was not experienced in. His leadership style was not volunteer- oriented and he was not skilled in managing others. This caused conflicts within the organization. The position was open for nine months. When the new Director was hired, he worked to many hours, did not train any new volunteers, and had demoted or made old volunteers quit. The General Manager was confronted by the volunteers about the problems and stated that he gave the Program Director, who was already overwhelmed with duties, the responsibility of dealing with personnel matters. Most volunteers like to be rewarded in many ways. Some of these rewards are the feeling of being needed, to gain skills and recognition, explore a career, volunteer for a challenge, gain status and many more. There is even a tax credit for many volunteering costs in the United States. However, The radio station at the university did not make the volunteers feel needed at all nor did they seem to appreciate the efforts of the volunteers. Some of the volunteers were under the impression they would become announcers in the future. Instead, they were working as board operators behind the scenes. There was not any support or incentives for the volunteers to continue working at the station.
To avoid a crisis situation Northern University's Radio Station needs to first develop a plan of action by evaluating the goals and obstacles. The Dean, along with the General Manager, News Director, Program Director, Administrative Assistant and Engineer need to conduct a meeting and develop their plan and implementing it to control and fortify a structured workplace. This will lead to more disciplined duties and positions. Having a well sought out and developed organization through the accurate leadership will prosper and hopefully then obtain the desired goals.
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