Business Models on the Net: EggHead.com

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What is business model?

Business background

EggHead.com is a leading Internet retailer and auctioneer specializing in technology products for the office and home.

Egghead.com offers a wide range of items from computer hardware and software to consumer electronics. Hours of operation 4 hours a day, 7 days a week.

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Egghead.com is now recognized as one of the leading companies in on-line sales of software and hardware products.

The company is fast becoming a major value-oriented on-line retail enterprise.

Do firms compete on value proposition or value cluster?

Any company that is engaging in Electronic Commerce in not technology but service orientation.

Egghead customers are allowed to remotely manage and expand their site licenses as they grow with minimal effort.

Customers can purchase site license for soft products from leading vendors including Microsoft Corporation and Symantec Corporation.

Egghead offers over 70,000 items for sale or auction daily including computer products, electronic and office product.

Egghead.com offers a set of tools to "make your shopping experience as convenient and informative as possible as possible

The 'Reference Desk' is an information resource offering 'buyer's guides', recommendations, tips and tricks, product tours, best selling products etc

After you place your order a variety of on-line service tools and email, allow you to be kept informed of the progress of your order throughout the fulfillment process.

Orders can be tracked anytime with the automated 'Order Status' feature or by contacting the online 'Customer Service Center' 4 hours a day.

As any self-respecting web-site should do, Egghead clearly states its Privacy Policy, Secure Transaction policy and it different Payment and Shipping Options.

What are the approaches to developing an online offering, whether the business is providing a product, service or information?

By offering retail sales, auctions and deep-discount products under a single umbrella, Egghead.com enjoys a key advantage in the competitive Web marketing place.

Shoppers can take advantage of the broad assured selection of technology products in the Superstores section or can seek out exceptional deals through the Auction or Smart Deals areas of the site.

Superstores Egghead.com superstores provide easy, one-stop shopping for computer products, software and consumer electronics.

Smart deals This section offers discount deals on popular new and refurnished products ranging from personal computers and consumer electronics.

Auctions Visitors bid on products supplied by vendors seeking to move products that may be overstocked or discontinued. This web site offer daily auctions, hyper auctions, product category-specific auctions are going on around the clock.

People who are comfortable with technology and are looking for computer products that come to Egghead.com site are comfortable with shopping and browsing on the Internet.

Egghead claims that its on-line transactions are safe. The Egghead site uses a secure server. This means that if the customer uses a secure browser such as Netscape or Microsoft Internet Explorer, the credit card information will be encrypted. Users not using a secure Brower basically supporting SSL will not be able to proceed to the order form page and therefore cannot order on the Egghead web sites. Egghead uses a proprietary IT system.

What is a successful, unique resource system? What are characteristics of good resource systems?

Egghead.com demonstrates that Electronic Commerce is all about

1.Integration of a number of core technologies to support a particular set of business process marketing, selection of products, ordering, payment, shipment etc.

.Offering a service package with multiple options for the customers at all levels different selection methods, different payment methods, different courier services etc.

.Offering a service package leasing option, return of goods, guarantee programs etc.

4.Building a Real-Time Enterprise Auctions are held very hour, goods are shipped on the same day; sales representatives can be contacted on-line.

Egghead saw that every aspect of its business could be more efficient in the virtual world and less costly that the physical world.

Egghead.com's superstore in cyberspace offers a larger total number of products available with much less inventory on hand; sophisticated technology at the hands of ewer people; capital facilities nowhere near brick-and-mortar with less total investment overall.

What are the revenue models available to firms?

The company made a choice to focus the resources and priorities of its management and its financial capital on developing a pre-eminent position in Internet commerce.

Electronic Commerce has enabled Egghead.com to overcome part of its financial challenges in the physical market and to drastically enhance its corporate image towards consumer and investors.

It had become clear that if the company wanted to achieve its goal of reaching profitability it would have focus on its more profitable segment its business customers and at the same time eliminate unprofitable areas of sales.

Business customers now have the possibility to open an online purchase account no need for credit cards, transact a lease for computer hardware or negotiate volume purchase.

By focusing on this high value business customers, Egghead.com should be able to more efficiently and quickly amortize the cost of customer acquisition.

Egghead business customers can directly via Toll Free phone or via the Web contact the sales representative of their region. Faxing purchase orders s an option. Business customers receive Weekly Specials and/or Hot Deals.

Egghead also offers a range of service agreement terms from 4 months to 48 months on most new and refurbished computer hardware products. It offers up to four years service plan for many of its products sold.

All products purchased from Egghead are warranted against defects.

Egghead offers a variety of shipping options with UPS, FedEx or Airborne Express with Next Day, nd Day and Ground delivery option delivery available. All Egghead Auction orders are shipped within 4 hours to 48 hours of the close of the auction from which the item was ordered

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Lipids

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According to the American Heart Association, more than 1 million Americans will suffer a heart attack this year, and about 40 percent of those individuals will die. Fortunately, several lifestyle changes can help improve heart health. Good nutrition habits, regular exercise, stress reduction and smoking cessation are recommended by the American Heart Association as the first line of defense in preventing cardiovascular disease. Atherosclerosis is a condition due to the build-up of fatty substances and in result, the arteries become hardened and narrowed. Heart disease, high blood pressure, stroke, and ischemia may be the result of atherosclerosis. There are many remedies for treating atherosclerosis.

One example is drug therapy. There are several drugs available. Niacin (nicotinic acid) decreases plasma LDL levels most probably by inhibiting LDL production. Hepatic cholesterol synthesis is also inhibited. HDL levels are increased due to a decreased break down of HDL. The clotting protein fibrinogen is decreased and the clot buster tissue plasminogen activator is increased, both of which may be important in limiting clot formation at plaques. Side effects include vasodilation at the skin and sensation of warmth, nausea, abdominal discomfort, rashes or dry skin. Even though it is a vitamin it can have some serious side effects at cholesterol lowering dosages. Statins are currently the most powerful cholesterol lowering drugs available. They include atorvastatin, cerivastatin, fluvastatin, lovastatin, pravastatin, and simvastatin. They lower LDL cholesterol and triglycerides in the blood while increasing the HDL cholesterol. HDL cholesterol is considered the good cholesterol because it transports cholesterol to the liver where it can be degraded. These drugs mainly differ in their potency, ability to lower triglycerides and cost.

Physical therapy is also available. The rehabilitation process for a atherosclerosis victim may occur in varied settings. It usually begins with a one or two week short hospitalization during which therapy begins. Inpatient admission to a rehabilitation hospital or unit may follow. This focused rehabilitation phase may average three to four weeks and might be followed with home care involving visits from home health therapists or therapies at an outpatient facility. An alternative may be short-term placement in an extended care facility with therapies not so intense as that of a rehabilitation hospital or unit.

Angioplasty is available as well. Angioplasty is a procedure for treating blockages and blood clots. The procedure involves the use of thin balloons and other devices that are threaded through a blood vessel in the groin and into a coronary artery. The balloon is inflated to squash the blockage or blood clot and stretch the artery open, restoring normal blood flow.

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Lastly, bypass grafting is available as well. A coronary artery bypass graft is a surgical treatment for atherosclerosis. A surgeon takes a segment of a healthy blood vessel, either an artery or vein from another part of the body, and uses it to create a detour or bypass around the blocked portion of the coronary artery. As a result, oxygen-rich blood can flow more freely to nourish the heart muscle. A patient may undergo one, two, three or more bypasses depending on how many coronary arteries and their main branches are blocked.

People with atherosclerosis also need to alter their lifestyles. Diet, lifestyle, and environment, play vital roles in the development of atherosclerosis. Exercise and dietary changes can have a large impact on this disease process. Nutrients and herbal remedies also play an important part of any treatment regimen for atherosclerosis. The deficiencies that may be contributing, enhance associated symptoms, and influence the vessels themselves to heal and reduce plaque formation. Detoxification therapies reduce toxin load in the body, enhance vascular functioning, improve circulation, and increase oxygen and nutrient supply to tissues.

) Many fat substitutes are available. Simplesse, made by NutraSweet, is the first fat substitute approved by the Food and Drug Administration. Simplesse is made from egg white and milk protein blended and heated in a process called microparticulation, in which the protein is shaped into microscopic round particles that roll easily over one another. The aim of the process is to create the feel of a creamy liquid with the texture of fat. NutraSweet estimates that Simplesse has the potential to decrease total dietary fat consumption by Americans by 14 percent and dietary cholesterol intake by 5 percent.

Olestra is a fat-based fat substitute. Unlike the other fat substitutes, it provides zero calories. This is due to its unique configuration. Most fat substitutes imitate the molecular shape of fat, one molecule of glycerol attached to three molecules of fatty acids. With olestra, the glycerol molecule is replaced with sucrose and has six, seven or eight fatty acids attached. The fatty acids can come from a variety of vegetable oils, such as soybean, corn, palm, coconut, and cottonseed oils. The idea is that with this many fatty acids, digestive enzymes cant get to the sucrose center in the time it takes for the substance to move through the digestive tract. The sucrose center is where breakdown of the substance for absorption into the body would take place. Olestra may cause abdominal cramping and loose stools.

Saccharin is known as Sweet n Low and is the oldest artificial sweetener. In a study conducted by the National Cancer Institute during 178 and 17, it was concluded that heavy users of Saccharin, and products containing it such as diet soda, could be at an increased risk of developing bladder cancer. If you are diabetic it is wise for you to choose Saccharin over Aspartame.

Known in the world as Nutrasweet or Equal, Aspartame is the most popular artificial sweetener used. It is known to potentially cause cancer and be responsible for a wide variety of behavioral changes in humans. It can cause seizures and even death. Aspartame, is made up of three parts Aspartic Acid (40%) considered an excitotoxin that excite or stimulate the neural cells to death; Phenylalanine (50%) which can build up in the brain; and Methanol (10%) wood alcohol which is a deadly poison.

Sucralose is an artificial sweetener made from sugar. It is a chlorinated sucrose derivative. Though considered safer than aspartame or saccharin by many, it is believed that there have not been enough long-term studies done on this product, and many believe it may be just as hazardous as some of its competitors.

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Reriz and The Paiva valley in Portugal

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Reriz nestles in a deep valley high in the mountain province of the Beira Alta of northern Portugal. It is in the Paiva valley, which is more or less midway between Porto and Coimbra and about 40miles inland (if you could go directly). Porto is about an hour and half drive up the motorway, Lisbon about three hours drive. Santander is 80 miles by road which is an easy days run.

The valley floor on which the house stands grows the warm Mediterranean crops of grapes, olives and oranges. The sides of the mountains which rise to around 4,500ft are clad in pine forest while at the top they are open moorland. The village is changing rapidly as the twentieth century impinges on rural life but the province must still be one of the least developed in Europe. Where northern Portugal differs from other southern countries is in its abundant streams that keep the valleys green and fertile all year round. The beautiful river Paiva has splendid safe swimming, rapids, deep pools and sandy beaches. It is generally much better than the sea an hour and a half away at Aveiro which tends to be both rough and cold.

Northern Portugal has a mediterranean climate, modifed by being on the Atlantic. Thus summers are normally hot rising to 0°C in July and August, but a cool 15°C at night. Often little or no rain falls in the summer, but winter is usually very wet. In spring and autumn it is hot when the sun is out but it can also be showery and cool. Early spring or late autumn nights can be cold. While the winter is usually very wet, in some years no rain at all falls between April and October.

The Paiva valley is A mais desconhecida de todas as serras. The most undiscovered of all the mountain ranges - so begins the best guide-book to Portugal when describing our area (unfortunately The Discovery of Portugal has never been translated into English). It is a region of high granite mountains which, like the highlands of Scotland, are covered in a scrub of gorse, heather and broom. The mountain sides are clothed in pine forest intersected with ancient paths climbing up from hidden valley floors through which swift-flowing clear rivers run and the warm-weather crops of grapes and olives are cultivated.

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There are splendid walks down the valley through the forests and under arcades hanging with vines. Ones chief difficulty is avoiding the copinho (quick snifter) which the natives press on one, though there is no shortage of pubs. For those who prefer sterner walking, the mountain tracks lead for miles. Reriz is known for its flowers and there is an abundance of insect life, though happily not many mosquitoes.

Reriz is well placed as a centre from which to explore northern Portugal. To the north-west is the Minho with old towns such as Porto and Braga; to the north east is Trasos Montes with Regua (port lodges) and ancient cities like Vila Real. To the South lies the old university city of Coimbra and on the coast the fishing port of Aveiro. The nearest town is Castro Daire (8km) and the nearest city of Viseu (5km), both charming places where most amenities including shops and restaurants exist. The villages shops (one manned by English speakers) can supply daily necessities and the two pubs reasonable meals at very modest prices (often well under £5 per head for three course including wine).

There is only one other house nearby, a restored mill house, out of sight below the bridge, otherwise the nearest neighbours are about half a mile further up the valley at Griyo.

Poute Cabacos (Cabacos Bridge) is about half a mile from Reriz. On one side are the lower slopes of Montemuro which rises to a majestic 18 metres (4,500). On the other side rises up a steep hillside, covered with pine forest up to São Macario which is itself over 1000 metres. As the river Paiva winds westwards there is a ruined bridge where shepherds are often to be seen watering their flocks, much reminiscent of a classical landscape by Claude Lorraine.

In the widest part of the valley, the house is bathed in sunshine virtually all day.

The river has one of the best bathing pools in northern Portugal. Its steep rocks form natural diving boards and sandy beaches for tinies. While this can attract locals in high summer, they rarely appear before the afternoon. As the afternoon water temperature in the summer is around 0°C it provides much safer and more comfortable bathing than the sea whose nearest point is at Aveiro some 80km away. This particular spot is often used for outward-bound activities of canoeing rock climbing and abseiling. The river is famous for its trout, though these remain curiously impervious to the lure of Scottish trout flies. Barbel exist in plenty.

Leisure Life in the Portuguese villages is changing rapidly as the twenty first century catches up with this remote outpost of the European Union. But much of the traditional life of the small peasant farmer remains centred on his self-sufficient small holding, growing crops all the year round. The local speciality in the handicraft line is making baskets and the markets still sell the pottery, tin-ware and tools of the agricultural community as well as a lot of modern tat. Mixed flocks of sheep and goats are a frequent sight at the the river but few of the traditional cow-carts are still in use.

There are few leisure activities in the valley, just the swimming, and, for those who like walking, splendid tracks through the pine forests. Nature is abundant São Macario is part of the national park of forest and flowers and, as well as rare species of plants, boasts spectacular insects (though happily very few mosquitoes).

With the vast improvement to the Portuguese road network over the past few years, the Paiva valley becomes a better and better centre for exploring those parts of Portugal which are not on the beaten tourist route. A new road links (or will shortly) the local town of Castro Daire with the Douro valley making the journey to Regua where the port lodges are about half an hour away. In addition there is a new road from the nearest city of Viseu, in itself well worth a visit, that has brought Fatima and Coimbra within about twohours from Reriz. Even Lisbon is now only about three hours drive including the historic towns north of the city such as Batalha, Alcobaça and Nazar.

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Monkey's Pigsy and Gulliver's Travel's Yahoo's discussed.

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Traveling to places where you have never gone is very exciting. Life itself can be described in terms of a journey. There are pitfalls along the way that one must learn to avoid, dangers that must be talked about and exciting new things to learned. One of the ways authors talk about a journey is in a travel writing. Jonathon Swift and Wu Ch'eng-en used the travel writing to tell two different types of stories. The characterization of the minor character's of the Yahoo's and Pigsy in their respective stories, are similar in their view of how passions need to be controlled but very different in their reasons of why such passions are bad.

During the Enlightenment in Europe people were taught that the body is controlled by two opposite forces passion and reason. Reason was employed to control the rashness of passion. Jean-Baptiste Moliere believed that one should try to moderate his or her passions so they don't take over one's life Hugo 5. People consider passion as very worldly. It shows an emphasis on our lives and the world around us. It screams, This is important! Passion is powerful. We use it for emotions that are based on value-judgments. Whether its love or hate, joy or anger, we experience it in response to what is important in our lives. Reason tempered the hot emotions of passion. People devoid of this tempering quality were thought to be on a spiraling path down. The Eastern cultures also had a similar point of view of on the idea of passion. The Buddhist religion teaches that passions must be controlled to achieve true nirvana.

In Gullivers Travels the reader is taught about the danger of uncontrolled passion. This passion is represented by the actions of the Yahoos. Presented to us as an uncivilized bunch, they have nothing even resembling reason. Yahoo's choose their leaders from the most uncouth and deformed. Whenever they feel the need they have sex or lounge in the dirt and mud. Their passions make them worse than animals. Even the word yahoo in the Houyhnhnm language even means ill quality Swift 470.

In Monkey uncontrolled passion can not only make one worse than animals but also has the power to reduce the character to a animal state. Passions seem to turn the character Pigsy into less than human. His character flaw makes him grow ugly. "...His nose began to turn into a regular snout, his ears became larger and larger, and great bristles began to grow at the back of his neck" Ch'eng-en 1. Pigsy like his name suggests resembles a pig. His greediness has caused him to take the form of a animal. Pigsy's main interest is in satisfying his lusts. He symbolizes the physical appetites, brute strength, and lack of patience. When he becomes a priest it is because he must, not because he wants to. "For if we don't bring off this scripture business, I shall turn layman again and live with you as your son-in-law"Ch'eng-en 7.

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The purpose the two author's had for creating their minor character's are very different from each other. Swift's Yahoo's were used for a political purpose. Swift wanted to show the wrongness that prevailed in the English government. In the story Gulliver explains to his master about the English government and other governments in the same vicinity. He describes at length the practice of law, who can be considered as nobility, the realities of war and other human actions. "I endeavored to give him some ideas of the desire of power and riches; of the terrible effects of lust, intemperance, malice, and envy"Swift 451. Because of his narration, Gulliver slowly comes to the realization that the Yahoo's were almost the same as the people he came from. He can see that he is all too easily controlled by passion and not very well by reason. "I could no longer deny that I was a real Yahoo, in every limb and feature" Swift 465. This satire filled discourse helps the author show what he feels is wrong with the world he lives in.

Wu Ch'eng-en did not use politics as his purpose, instead he wanted to show a religious point of view. Buddhism has respect for all things alive. There are a hierarchy of alive things from insects to Buddhas. All creatures human and beasts have good seeds and bad seeds within them, the whole goal of life is to cultivate the good seeds in order to acquire a higher level in the next life. Buddhism believes in Karma. This is the belief that what you do will come back at you, good or bad. The Second Enlightenment of Buddhism teaches that excessive desire begets suffering. The suffering of birth and death as well as the leading of a weary life are all caused by greed. Few desires along with no craving make our mind and body comfortablePrince. Pigsy is used as a example of the way one should not be. Pigsy's constant love of money and worldly possessions is not fitting of a Buddhist monk. His love of money allows him to be tricked and fooled. "'If I steal a treasure... I expect more than a petty, skunking share. The treasure must be mine'"Ch'eng-en 56.

Passions in Monkey and Gulliver's Travel's are portrayed both in a similar way and yet different. In the two travel writings, even the minor characters are alive with the currents of passion. Through these stories we are shown that passions have the power to reduce the humanness in one's self. They prove to us that it is better to control one's passions and use reason when possible. However the reason for one to do for so is disputed. The reader is delighted with the characterization of the Yahoo's and Pigsy what ever the reason. Works Cited

Ch'eng-en, Wu. Monkey. The Norton Anthology of World Literature. Gen Ed. Sarah Lawall. New York W.W. Norton & Company, Inc, 00. 8-61.

Hugo, Howard E., and Patricia Meyer Spacks. "The Enlightenment in Europe". The Norton Anthology of World Literature. Gen Ed. Sarah Lawall. New York W.W. Norton & Company, Inc, 00. 5-01.

Prince, Lauren A. All about the Buddhist faith. Buddhist History. http//www.ccs.nee.edu/home/1pb/buddist-history.html (5 Dec. 1).

Swift, Jonathan. Gulliver's Travels. The Norton Anthology of World Literature. Gen Ed. Sarah Lawall. New York W.W. Norton & Company, Inc, 00. 40-48.

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Gladiator

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Something No One Else Has… the Sylvan Advantage.™

We begin with a unique approach to learning that sets us apart from tutors and other services. Its a proven process that works. We call it the Sylvan Advantage.™ Heres what makes it so effective.

Learning That Is Personal and Personalized.

Every child is unique, and thats how we treat each child. Sylvan students receive individual attention and personalized lesson plans to help them reach their full potential. Its a proven combination that will lead to remarkable results for your child. We focus on specific student needs and learning styles, creating an optimal learning environment which allows students to progress at different speeds.

Highly Trained And Certified Teachers.

Our teachers are highly trained and certified. Even more important, they just love to teach. This is reflected in the warm and caring way they help your child develop a love of learning. Sylvan teachers use a method of instruction called mastery learning. Students must prove they have mastered a skill before they can move on to the next level. This is how we ensure true understanding and retention.

Progress Report For You Every Step Of The Way.

Youll never have to guess how well your child is doing. We keep you informed every step of the way with regularly scheduled conferences and progress reports so you can see that your child is on track.

A Program For Every Need.

No two children are alike. Some struggle with school while others just arent challenged enough. Some know the material but freeze during tests. Others get frustrated with homework. Sylvan offers personalized programs for every child, in every grade. We provide programs to meet every need, from essential skills such as Math, Reading, and Writing, to programs that help your child study better or prepare for the SAT® or ACT or state mandated tests. Each program is customized to help your child develop skills to master new challenges with confidence.

Your Sylvan Advantage™ is Just A Call Away.

If your child is struggling or just not being challenged enough, contact Sylvan to give your child the individual help he or she needs right now.

Call 1-888-EDUCATE

Something No One Else Has… the Sylvan Advantage.™

We begin with a unique approach to learning that sets us apart from tutors and other services. Its a proven process that works. We call it the Sylvan Advantage.™ Heres what makes it so effective.

Learning That Is Personal and Personalized.

Every child is unique, and thats how we treat each child. Sylvan students receive individual attention and personalized lesson plans to help them reach their full potential. Its a proven combination that will lead to remarkable results for your child. We focus on specific student needs and learning styles, creating an optimal learning environment which allows students to progress at different speeds.

Highly Trained And Certified Teachers.

Our teachers are highly trained and certified. Even more important, they just love to teach. This is reflected in the warm and caring way they help your child develop a love of learning. Sylvan teachers use a method of instruction called mastery learning. Students must prove they have mastered a skill before they can move on to the next level. This is how we ensure true understanding and retention.

Progress Report For You Every Step Of The Way.

Youll never have to guess how well your child is doing. We keep you informed every step of the way with regularly scheduled conferences and progress reports so you can see that your child is on track.

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Hooray for Violence

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It is mans nature to make sense of the vast, diverse reality we are in. We need to understand the essence of every moment we experience, every person we communicate with. We philosophize and strive to find truth and meaning from this wild whirling world that supports our existence. And from this stems how we perceive ourselves and others to beour personality, our identity.

A huge part of this wild whirling world is our media culture. Its omnipresence provides a world in itself, an environment from which we humans draw the materials to form our identity and means of channeling self-expression. Media has become such a big part of our reality that for many, the difference between fantasy and real life has been blurred (Reyes, 18). No doubt about it, media has seeped through our everyday living. Slowly, insidiously, it has given us access to everything, anytime causing moral paranoia all over due to the fact that suddenly it is difficult to distinguish the boundaries between morality and the aesthetic license.

The causal effect of television violence on aggression, even though it is not very large, exists (Eron, 1). Television, among other forms of technology such as video games and cinema, mediates violence and makes it seem more immediate, exposing viewers to levels and forms of violence they might never otherwise encounter (Bok, 18) The emergence of virtual reality enables a player to feel the excitement of a real killing. On the other hand, it may serve as a channel for aggression. The player may not foster such seething personal hatred for the enemy on screen. To him the main goal is simply to attain the highest score possible. Killing off people like in Duke Nukem or Doom or Counterstrike may have the same mechanics and achieve similar satisfaction as a wholesome pop-as-much-ballons-as-you-can-with-a-dart game at the carnival. One technology is simply more of an aggressive nature than the other. On one hand, aggressive kids get a healthy channel for their aggression, on the other, media violence may serve as a trigger for that aggression. Whatever level or type, for whatever reason it is patronized, technology has aided in the pervasiveness of media adding to its power of influence.

From here, social paranoia grows and many have debated over whether just how strong the influence of media in human existence is. We theorize to find if violence in society is truly a product of media and we work to find the interconnectedness between its tools of expression and our way of life (Notes in class, 00). Should violence in media be censored?

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Theories

The Diffusion Theory seems to dilute the paranoia of censorship. According to this theory, an idea (the message) has to go through a lot of other materials and factors that sizably affect the public's process of discerning (Notes in class, 00). This makes media not as powerful as how the hypodermic need le effect portrays it to be. Other agents in the viewers' environment mediate the flow of the message and obviously color it to mould the viewers' moral character. These may be, among countless others, education, exposure from living quarters, religiosity, the types of people we interact with and events we witness. The viewers' process of decision making, according to Diffusion, would be highly affected by culture and upbringing.

If one were to defend the issue of censorship, this then would be contradicting. This is because it precisely states that violence in media is only one of many factors that can bring about aggressive behavior from human beings.

It is in this context that censoring violence in our country is not necessary. Although, I find that it is a more pressing concern that the type of audiences watching it must be closely monitored and regulated. Violent media content should go hand in hand with proper guidance from authoritieswho should watch who.

Another good theory to support anti-censorship matters is the Uses and Gratification. According this theory, children, adults, Filipinos, black people, human beings of all sorts do what they want with media and not so much the other way round. This largely mutes the influences of media on the public, although it cannot be denied that there will always be, to some extent, some amount of influence. There seems to exist a vicious cycle where media violence makes children more aggressive and these aggressive children turn to watching (or for video games, "take part" in) more and more violence to justify their own behavior (Eron, 1). But again needs are met depending on what social context one is coming from.

Violent action flicks and the Philippine Society

In the Philippines, violence is not as much a source of heated debate as films with explicit sexual representation. Recall the bruhaha that came about when The Piano or Schindlers list was to be shown in Philippine theaters. On the contrary, when Saving Private Ryan or Bad Boys II came out with all its fabulous gore, we barely heard a peep. We hear a lot of rape cases that start with the viewing of a porno film. None yet about murder sprees by a bunch of juveniles after watching big bellied Eddie Garcia romp his weight around in Sisimba Ka Na May Bulak sa Ilong. The truth about it is, perhaps our violent films are not violent enough to spark anything as dramatic as, say, the Columbian Massacre. It does not seem to be much of a threat. On the other hand, these types of films do hold significant statements of our Filipino culture and humanity. It may reveal our warped perceptions on what the ideal isour heroes are renegades and our women are mere sex icons that do their bidding. In a way these films do become a threat as they create false ideals of what is the macho norm in society, cultivating cases of wife-beating, rape and other such things.

Coming out of the Philippine scene, we could take a look at the film, City of God, for another example. Its cast is made up of real people who actually lived in such a hellish violent world. The reality of their performance effectively pulled audiences into their bloody universe. This is what makes City of God a socially revealing and shocking film. Violence is a social reality. And violent films, though larger than life, reflect our type of culture and society. If it takes an orgy of blood, exploding heads and flying torsos to shock audiences into realizing the value and dignity of human existence, then so be it.

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Educational software evaluation

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Educational Software Evaluation

The level of technology has increased and continues to increase at a rapid rate in the world around us. It would be nearly impossible to find a profession or career that has not been radically affected by technology in general, and more specifically the computer. All professional fields, from diagnostician to dairy farmer have seen computer technology playing larger roles in their day to day functions. Among our many responsibilities as educators is the need to help our students be prepared for what awaits them in their future roles in society. Denying the tremendous importance of technology use in your classroom and as a teaching tool, is denying an aspect of your role as an educator and an aspect of student's needs. Facing up to the challenge of integrating technology in the classroom and in our curriculums presents several problems.

If we agree as to the important role of technology in modern education, we must further admit that there are at present great problems with the integration of technology into the general curriculum of schools around our nation. Education for the instructor deals with the art of imparting knowledge in a subject area and grade level in which that instructor is adept and competent. More importantly, teachers function as a guide to the students "discovery " of said knowledge. Educators, philosophers, scientists and psychologist alike have long pondered over effective methods of teaching and on how humans acquire and apply knowledge. The computer has only emerged as a factor in educational objectives relatively recently. Because of its "newcomer" status the computer has yet to find a sound, firm resting place in classrooms around our country and with teachers and administrators in the schools. Many teachers and schools have accepted the fact that computer technology is important to their students but are just not sure how the technology should be used.

Some teachers who have worked in education for many years, have gained experience with what "works" in their classroom. They have had success with traditional methods of instruction and assessment, and have prepared their classrooms to function around those methods of teaching with which they are comfortable, and with which they believe their students enjoy success. Teachers who fit this description may resist or even resent the suggestion of integrating new technology into their classrooms "If it's not broken why fix it" is an adage that describes this type of resistance.

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Other educators, already overwhelmed with the daunting tasks involved with preparing lessons, grading papers and tests, preparing for mandated assessments and general classroom management, see the introduction of computers and new technology into their classroom as one more stone piled onto their delicately balanced scuttle. They respond like the character Scotty on the original Star Trek episodes when Captain Kirk has requested that he make the Enterprise move faster "We jus can't duh' it captain, we haven't got the power!"(read with Scottish accent) is how they may be thinking.

Still others have a desire to integrate the newest technology but simply have not been properly trained to do so. Because of our busy schedules, large workloads and familial obligations, it is extremely difficult to find time to become computer literate. With technology changing so fast it is time consuming to keep up with the latest trends not to mention learn a whole new language and set of commands and functions. These teachers might respond "Computers, I'd love to but I thought a laptop was the place where my cat sleeps!"

All of the aforementioned attitudes are cute simplified versions of real problems that exist in the minds of educators in different variations and extremes. All are also completely valid and deserved to be adressed. The solution however is not so simple. Even as school districts and educators around the country are working on integrating technology into the classroom in a smooth and agreeable fashion the dilemma remains What do we do with it once it is there?

The effectiveness of computers as stepping-stones to real learning has everything to do with how computers are used in the school. Just as in traditional lessons keeping students on task, setting goals, objectives, and outcomes and providing for assessment are essential. The pedagogy involved in the use of computers in classroom or lab lessons may vary greatly from more traditional methods, therefore extensive training is integral to any technology plan. I am of the opinion that any district that spends millions of dollars on new technology and little or none towards offering training to teachers is wasting their money. The mere presence of technology is not enough to provide the best learning experience for our children.

Having qualified leadership in administrative positions with regards to technology is now an essential to every school. Very often a big problem with the integration of technology into the curriculum stems from the decision-makers themselves. Administrators and board members in schools around the country allocate tremendous funding for technology plans with every good intention of bringing their school or district up to speed with the technological world. Without much prior experience and without a proper template to follow, the plans are often flawed. Commercial firms and salespeople often steer districts in directions that may not necessarily be the best for their particular school but will result in a substantial profit for their firm. Many schools have already created technological administrator's positions. This position should be appointed to an individual with the student's best interest in mind and a tremendous amount of knowledge in the field of computer technology. This person would also hopefully provide guidance and advice to all technological purchases that district had planned.

Aside from finding sufficient funding, the main problems schools around our country face in integrating new technology in the curriculum is in teacher-readiness, proper teacher-training and sound technology plans from the administration. Adressing these in no simple task but with time, cooperation and the overall needs of students in mind, educators will rise to meet this challenge.

Please note that this sample paper on Educational software evaluation is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Educational software evaluation, we are here to assist you. Your cheap research papers on Educational software evaluation will be written from scratch, so you do not have to worry about its originality.

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