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The CBC fulfills its objectives as outlined in the official mandate and therefore it contributes to our being human. The CBC states that it will provide balanced service, promote Canadian culture, and serve special needs of geographic regions. A huge part of the human character is defined by the culture in which we grow up and the values and views we are taught to hold as important. The services provided by the CBC allow Canadians to learn about their culture and identity, as well as celebrate all the different aspects of life within Canada.
The CBC provides service that reflects the many different views and lifestyles of people in Canada. As the official mandate states, this network supplies a balanced service of information, enlightenment and entertainment for people of different ages, interests and tastes. When it comes to the factor of age, people at different stages of their lives are looking for certain programs to suit their needs. Children, who are learning about the world around them and how to behave in it, need shows to teach them the values of their society and culture. Television programs such as 'Franklin' are aired on CBC, mainly in the mornings, in order to accommodate this need. These and other children's shows usually revolve around characters in everyday situations, learning how to fit in and develop acceptable morals. These programs help during a very important stage in a human's life childhood. The CBC also tries to protect their young audience by having very strict rules for the advertisements aired during the breaks of these programs. Commercials are known to manipulate the minds of viewers, and children are especially vulnerable. There are also a great variety of comedies and drama's that appeal to the young and the old, as well as documentaries, news programs and movies.
As a trait that identifies a human being, people have their own individual tastes and interests. The CBC supplies a variety of different shows to meet these many unique needs. Many of the people who make up the Canadian population have roots from other countries, as this country is multi-cultural. The audiences generated by imported shows such as 'Mr. Bean' and 'Coronation Street', which originate from England, reflect this. Special interests, such as music or dance, are considered when shows such as 'Sunday Encore', which deals with the arts, are played on CBC. Specialized news programs, such as 'Venture' or 'The Nature of Things', are tailored to suit people interested in the environment, business, sports and other aspects of society and the world. Coverage of special events is another benefit that the CBC brings to Canadian citizens. In fact, according to Don Goodwin, CBC Regional director for Ontario, .. in radio there is no competition to the CBC for such events as the Olympics or the Commonwealth Games.
The CBC claims that it will provide service which is predominately Canadian and demonstrates a continuing expression of Canadian identity. Every human needs to have knowledge of self and the culture that is their own. The CBC primarily uses Canadian resources to preserve this culture. There are many news programs to inform Canadians about issues within, and affecting, the country. Shows such as 'The National' or 'Canada Now' give people living in Canada the option to watch news from their own country, as opposed to viewing American stations. They deal with local, regional and national issues which helps people understand what is going on all over the country, in effect bringing it closer together. These programs provide many different views and opinions to get an overview of Canadian society as a whole. Canadian traditions, such as 'Hockey Night in Canada', demonstrate national pride and, in this specific case, celebrates something that is distinctly of Canadian culture.
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The CBC states in its mandate that it will serve the special needs of geographical regions. Each individual has separate needs as humans, such as language, which need to be taken into consideration. Canada has two national languages, and the mandate also states that it will accommodate the needs of both. In the article CBC at a Glance, it shows that there are networks for the television available for both French and English. There are also an equal number of radio frequencies supplied for each language, and special satellite feeds covering special events for both. Within Canada, mainly because it is so large, there are many different ways of living. The CBC provides programs that appeal to these distinct needs. An example of this is the show 'Country Canada' which deals with the affairs of rural life, such as farming. This not only interests people who live in these regions, but also allows people who don't an insight into this way of living and promotes and understanding of Canada as a whole.
In conclusion, it has been proven that the CBC fulfills its objectives as outlined in the official mandate and therefore it contributes to our being human. The CBC makes itself available to % of the Canadian population, full or in part, so everyone can benefit from its programming. All humans need to have a solid knowledge of their culture in order to have a properly developed sense of identity. The CBC provides a well-balanced service, accommodating special needs and uses primarily Canadian resources in order to preserve the culture of this country.
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